Boomers Rewrite Rules for Marketing
Posted by Universal Ad at Thursday, July 05, 2007 1:59 AM and is filed under Advertising,Marketing,Boomers 
While our team is mostly composed of non-boomers, we empathize with their characterization in this Herald Tribune article as people who "want attention -- customer service and customized services -- when they spend their money." After all, who doesn't? And if you have the strength as a group or an individual to get it, more power to you!
The article points out that boomers "may just be the most studied generation ever, largely because their spending power is huge." One very interesting result from these studies shows that "those marketers who assume that as people age, they become more loyal to products and services will lose out on the boomer market."
The article points out that boomers "may just be the most studied generation ever, largely because their spending power is huge." One very interesting result from these studies shows that "those marketers who assume that as people age, they become more loyal to products and services will lose out on the boomer market."
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