The New Rules of Retail Design
In this article from Self Service World, the editor of Digital Signage Today discusses the new technologies that make it possible to reach individual customers with individual experiences, while demanding a holistic view when it comes to the design of in-store experiences.
One solution he proposes to the complex issues of retail store design and stocking is "the integration of small touchscreens, each equipped with an RFID reader, to the front of a shelf. Shoppers can pick up any item in the store, hold it near any touchscreen, and get detailed information delivered through an interactive interface."
The article ends with this note - "The primary emotional goal of a retail environment should be to make the customer feel comfortable and happy. If the customer is happy, they will buy or buy more. If they are unhappy, they will walk out or buy less. It’s as simple as that."
One solution he proposes to the complex issues of retail store design and stocking is "the integration of small touchscreens, each equipped with an RFID reader, to the front of a shelf. Shoppers can pick up any item in the store, hold it near any touchscreen, and get detailed information delivered through an interactive interface."
The article ends with this note - "The primary emotional goal of a retail environment should be to make the customer feel comfortable and happy. If the customer is happy, they will buy or buy more. If they are unhappy, they will walk out or buy less. It’s as simple as that."
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