How Retailers Are Using the Marketing Power of Text Message Advertising
Posted by Universal Ad at Tuesday, June 19, 2007 2:35 AM and is filed under Text Messaging,Advertising,Retail 
From the Text Message Blog comes this posting about how retailers are capturing on-the-go customers by delivering real-time advertising directly to their cell phones. Target, for example, has been sending SMS messages to its customers since 2005 - it has increased their in-store traffic and provided the company with a valuable database. In another example, Meijer, a supercenter chain based out of Grand Rapids,
Michigan, launched a campaign to alert its customers when gas prices
were about to increase.
The article concludes by noting that "A marketing campaign which includes text message advertising and mobile coupons can be implemented so quickly and efficiently that it can help companies be the first to market, and is less intrusive than other methods. It also makes them stand out from their competitors. Because it is an opt-in program, customers are expecting the message which improves the response. Text message advertising is truly the next wave in retail promotion."
The article concludes by noting that "A marketing campaign which includes text message advertising and mobile coupons can be implemented so quickly and efficiently that it can help companies be the first to market, and is less intrusive than other methods. It also makes them stand out from their competitors. Because it is an opt-in program, customers are expecting the message which improves the response. Text message advertising is truly the next wave in retail promotion."
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