Finding: Techies, Creatives Need Each Other
Posted by Universal Ad at Saturday, June 30, 2007 4:17 AM and is filed under Advertising,Creative,IT 
This Brandweek article discusses an issue which is near and dear to our hearts - the connect, or rather the disconnect, between the IT department and the Marketing department in most companies. A
new report by Sapient and the Kellogg School of Management shows that
in order to create a positive experience for the consumer "a company's marketing and technology strategies must be tightly aligned and must collaborate effectively."
It is usually even worse when it comes to the disconnect between advertising and IT. CIOs usually have no idea of the processes happening behind the scenes of advertising planning and production. The typical mindset is "they have a bunch of graphic designers working on MACs with desktop systems. They don't really need much more". What they don't realize is how much the retail organization as a whole could benefit from the advertising processes being automated and connected to the corporate information systems.
For more information on this mission-critical issue, visit our website at Universal Ad.
It is usually even worse when it comes to the disconnect between advertising and IT. CIOs usually have no idea of the processes happening behind the scenes of advertising planning and production. The typical mindset is "they have a bunch of graphic designers working on MACs with desktop systems. They don't really need much more". What they don't realize is how much the retail organization as a whole could benefit from the advertising processes being automated and connected to the corporate information systems.
For more information on this mission-critical issue, visit our website at Universal Ad.
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