Rethinking Retail

Posted by Universal Ad at Sunday, June 24, 2007 4:31 AM and is filed under Advertising,Retail,adweek
This AdWeek article presents the argument that, based on a multitude of recent statistics, "e-commerce has truly come of age" and "it won't be long before 25 percent or more of goods in a category like apparel are bought online." It goes on to discuss how these changes in distribution channels will impact retail marketing and its effect on advertising agencies (for example, finding new advertising vehicles to supplement FSIs).


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