Promotional Products Enhance Advertising

Posted by Universal Ad at Saturday, June 23, 2007 3:45 AM and is filed under Advertising,Promo Magazine,Promotions
Attention all retailers! A study recently found that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases. In some instances, the use of a promotional product as the advertising medium alone achieved maximum impact—increasing brand interest up to 69% and creating a good impression of the brand 84% of the time.

 

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