The Softer Side of Marketing Analytics

Posted by Universal Ad at Wednesday, June 20, 2007 3:41 AM and is filed under multi-channel,Marketing
This Chief Marketer article - The Softer Side of Marketing Analytics - discusses why organizations should embrace analytics as a competitive advantage and how to handle it as a change-management initiative. The most thought provoking sentence from the article IMHO is "When most people visualize business analytics, they think of computers, software, and printouts or screens full of numbers. What they should be envisioning, however, are their fellow human beings."

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