Consumers Prefer Mail Over Telephone When Buying

Posted by Universal Ad at Thursday, June 28, 2007 3:38 AM and is filed under telemarketing,Marketing,Direct
It probably won't suprise anyone who hates telemarketing as much as we do but a new study has proven that U.S. consumers who respond to direct marketing stated a preference for mail by a four to one margin (74% for direct mail versus 18.5% for telemarketing). The entire story is detailed in this Direct Magazine article.

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