When Even The Girl Scouts Are Multi-Channel...
Posted by Universal Ad at Thursday, June 14, 2007 4:48 AM and is filed under multi-channel,Retail,rsag 
An RSAG article by Nikki Baird covers the amazing fact that there are still many retailers out there who are not making the most of their potential multi-channel presence. Unfortunately, RSAG announced last week that it is closing down but their articles and reports are still available so read and learn while you still can.
"In RSAG's recent report, Searching for the True Multi-Channel Retailer, 23% of store-based retailing respondents reported that they still operate only the store channel. While there are certainly segments for which online selling is not an option - grocery retailers, for example, still struggle to define an eCommerce strategy - retailers with no experience in multi-channel retailing face a steep learning curve as consumer demand for a multi-channel experience starts to creep up on them."
"In RSAG's recent report, Searching for the True Multi-Channel Retailer, 23% of store-based retailing respondents reported that they still operate only the store channel. While there are certainly segments for which online selling is not an option - grocery retailers, for example, still struggle to define an eCommerce strategy - retailers with no experience in multi-channel retailing face a steep learning curve as consumer demand for a multi-channel experience starts to creep up on them."
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