Promotions and Branding

Posted by Universal Ad at Friday, June 15, 2007 5:14 AM and is filed under Retail,Branding,Promo Magazine,Promotions
A Promo Magazine article from earlier this year covers the clash between the two main types of advertising - branding and promotions. For years, promotional campaigns were developed by agencies working separately from those responsible for branding, never daring to cross borders. As the writer says "Those days are over — and it's about time. Only clients that enforce an integrated team approach with all their agencies have been successful at getting everyone on the same page."

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